Getting to Know Your Buyer Persona

Have you heard the term buyer persona before?  A simplified definition would be: your ideal customer. Let me go into more details, though. A buyer persona represents the perfect customer for your product and/or service.  It may be modeled after a fictional character, but it’s…

Using UX Research to Your Advantage (Part 2)

Since I covered information on UX research last week, I want to talk briefly about its benefits and techniques that can come in handy. Benefits of a UX Research 1) Ability to design products and services to satisfy customer needs.  A good UX research prevents…

Using UX Research to Your Advantage

User experience plays a pivotal role in the success of a product or service. Consumers are coming across constant changes in technology and marketing trends; therefore, companies need to pay close attention to user experience. The UX design must be centered around customer loyalty.  For…

A Quick Glance at Attributed Surveys

What is an attributed survey? Unlike anonymous surveys, there’s a connection to respondents.  Since certain contact and demographic data is provided, it makes it easier connect participants to their survey responses. Let’s take a look at the pros and cons of attributed surveys: Pros You…

A Quick Glance at Anonymous Surveys

What is an anonymous survey? This type of surveys has no connection to its participants.  Neither e-mail addresses nor personal information is collected; therefore, survey responses can’t be traced back to the respondents. Let’s take a look at the pros and cons of anonymous surveys:…

These Are 5 Effective Survey Distribution Channels

You’ve taken care of both the survey design and calculating the sample size.  Plus, you’ve already defined your target audience. So, what’s next?  Distributing your survey. Let’s take a look at 5 different survey distribution channels.  The key thing is to determine which one works…

Your Survey’s Magic Number: Calculating the Right Sample Size

Over the past weeks, I’ve covered a good number of survey question mistakes to avoid.  I hope that these articles help you during the survey design process. Once that is taken care of, consider calculating your sample size.  I want to walk you through the…

A Survey Faux Pas: Where’s the “I Prefer Not to Answer” Option?

Not all survey respondents feel comfortable when answering certain demographic questions. Here’s a quick tip: add the “I prefer not to answer” option to sensitive questions. Questions related to income, race and religion can be stressful to participants.  Instead of forcing them to respond incorrectly,…

A Survey Faux Pas: An Excess of Open-Ended Questions

I’ve always associated open-ended questions with a double-edged sword. On the one hand, it can give you unique and useful insights.  Survey respondents get a chance to express their opinions and expand on their thought process. On the other hand, it can cause participants to…

A Survey Faux Pas: Multiple Choice Blunder

I can’t emphasize enough about the importance of survey design.  An optimized survey question is capable of delivering precise data and valuable insights for business growth. In previous entries, I’ve addressed common survey question mistakes.  These slips can severely weaken the purpose of your survey….