A Quick Glance at Anonymous Surveys

Pros and cons of anonymous survey in market research

What is an anonymous survey?

This type of surveys has no connection to its participants.  Neither e-mail addresses nor personal information is collected; therefore, survey responses can’t be traced back to the respondents.

Let’s take a look at the pros and cons of anonymous surveys:

Pros

  • Easy to conduct.  If it’s an online survey, a single link is all you need for each respondent to participate.
  • Participants feel more comfortable sharing their opinions and/or feedback.
  • Confidentiality is guaranteed to all participants.  Their responses cannot be linked back to them.

Cons

  • If participants are not comfortable with certain questions, they are more inclined to provide inaccurate answers.
  • With the lack of survey access restrictions, participants can respond to an online anonymous survey more than once.

Using Anonymous Surveys

Anonymous surveys can be used in different ways.

A good example is conducting a survey on a street or outside a commercial area to gather a quick opinion from pedestrians or customers.

HR-related surveys is another great use of anonymous surveys.  For example, think about the manager performance review.  Employees might feel more inclined to express honest feedback.  Regardless of the survey insights, it’s a good way to protect employees from any backlash.

What are your thoughts on anonymous surveys?  Share them in the comments below.

Author: Eduardo E Sierra

I am a freelance marketing consultant who is enthusiastic about user trends, market research, survey design and Social Media marketing.