A Survey Faux Pas: Absolute Question

In the last couple of weeks, I’ve gone over examples of frequent survey question mistakes. Having covered both the loaded and double-barreled questions, let’s take a look at what is known as the absolute question. Here’s an example: Do you ever drink coffee in the…

A Survey Faux Pas: Loaded Question

As I mentioned on last week’s post, precise questions are integral to the survey design process. Let’s take a look at the loaded question.  This is the type of survey question that already comes with an assumption. Here’s an example: What is your favorite football…

A Survey Faux Pas: Double-Barreled Question

An integral part of the survey design process is to write precise questions. A double-barreled question is the opposite, this happens when different topics are grouped on a single survey question. For example, let’s go over the following survey question: How reliable is your current…

These Surveys Can Give You Handy Business Insights (Part 2)

Continuing with last week’s post, I’ll cover a few other areas where surveys can be immensely helpful to your business endeavors. Product/Market Fit Startups look to solve a specific need and/or existing problem. This is where product/market fit comes into play; it is when your…

These Surveys Can Give You Handy Business Insights

Hello everyone! Let’s talk about how surveys can be highly beneficial to different areas of your business. Here are three examples: Customer Service Designing an appropriate customer service survey enables you to measure the performance of your representatives. Go deeper than the customer’s overall satisfaction;…

Improve Your Survey Response Rates

Why settle for biased survey results? Use these tips to improve your response rates instead. Ask the Right People It helps to identify your target audience.  Why? You’ll be able to write better survey questions. You’ll be able to optimize your survey. You’ll be able…

In a Nutshell, 5 Must-Have Marketing Tools

You can never underestimate the importance of marketing in your business. That’s why, I want to share some of the marketing tools that I use on a daily basis.  These platforms are beneficial and can help to simplify tasks. 1. Hootsuite In a nutshell, it…

Optimize Your Survey Using a Likert Scale

When it comes to survey design, the Likert Scale is one of the most useful questions out there. So, what is a Likert Scale? This survey tool uses a scale that allows you to gauge the respondent’s attitude or perception about something. Here’s a quick…

Some Tips to Improve Survey Structure

This week, I decided to take on a different approach and just like my surveys, I want to keep it concise. Today’s topic: useful tips on survey structure. Just like the title of the Radiohead song, keep everything in its right place.  This concept can…

Knowing Your Net Promoter Score Leads to Business Growth

Are you looking to measure customer loyalty?  A solid metric is the Net Promoter Score. This straightforward question reveals your customers’ likelihood of recommending your company or brand to others. How do we calculate the Net Promoter Score? Ahh, here’s that wonderful question: How likely…