Eduardo Sierra

Freelance Marketing Consultant

on September 27, 2016October 15, 2020

A Survey Faux Pas: Where’s the “I Prefer Not to Answer” Option?

Add the I prefer not to answer option to sensitive demographic questions on surveys for better data and valuable insights

Not all survey respondents feel comfortable when answering certain demographic …

Avoid excess open ended questions on surveys for better data and actionable insights

on September 20, 2016October 15, 2020

A Survey Faux Pas: An Excess of Open-Ended Questions

I’ve always associated open-ended questions with a double-edged sword. On …

A frequent survey question mistake that needs to be addressed for better data and actionable insights

on September 13, 2016October 15, 2020

A Survey Faux Pas: Multiple Choice Blunder

I can’t emphasize enough about the importance of survey design. …

A frequent survey question mistake that needs to be addressed for better data and insights

on September 6, 2016October 22, 2020

A Survey Faux Pas: Absolute Question

In the last couple of weeks, I’ve gone over examples …

A common survey question mistake that market research professionals make

on August 30, 2016October 22, 2020

A Survey Faux Pas: Loaded Question

As I mentioned on last week’s post, precise questions are …

A common survey question mistake

on August 24, 2016October 22, 2020

A Survey Faux Pas: Double-Barreled Question

An integral part of the survey design process is to …

collecting useful insights

on August 16, 2016October 23, 2020

These Surveys Can Give You Handy Business Insights (Part 2)

Continuing with last week’s post, I’ll cover a few other …

survey raw data

on August 10, 2016October 23, 2020

These Surveys Can Give You Handy Business Insights

Hello everyone! Let’s talk about how surveys can be highly …

survey response rate tips

on August 2, 2016October 23, 2020

Improve Your Survey Response Rates

Why settle for biased survey results? Use these tips to …

Useful marketing tools

on July 26, 2016October 22, 2020

In a Nutshell, 5 Must-Have Marketing Tools

You can never underestimate the importance of marketing in your …