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Eduardo Sierra

Freelance Marketing Consultant

ui design

Daily UI Challenge: 1-5

qualitative research

1:1 Interviews or Focus Groups

embracing survey feedback

Damage Control

on March 5, 2021March 5, 2021

Save Yourself a Headache: Take One Last Look at Your Survey

survey review

Reviewing a survey is much more than just looking out …

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embrace your intuition
on February 26, 2021February 26, 2021

Intuition + Data

When it comes to decision-making, has anyone ever told you …

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survey design optimization
on February 19, 2021February 19, 2021

Too Much of a Survey is a Bad Thing

If you want to put the respondent’s feedback at risk, …

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survey results
on February 12, 2021February 12, 2021

2021 New Year’s Resolutions Survey Results

Hello everyone, I conducted a New Year’s Resolutions survey; it …

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marketing accountability
on February 5, 2021February 5, 2021

Two Words: Own It!

Not happy with your data and feedback? Take ownership because …

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leading surveys
on January 29, 2021January 29, 2021

Don’t Lead Them On

The best thing that you can do with your survey …

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user interviews
on January 22, 2021January 22, 2021

Pleasant User Interviews

Do you want to know what’s underrated? Making your users …

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never assume anything
on January 15, 2021January 15, 2021

Assume Nothing

When in doubt, ask. One of my biggest pet peeves …

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new year's resolutions
on January 8, 2021January 8, 2021

2021 New Year’s Resolutions

Hello everyone! It’s normal to set goals and objectives for …

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happy 2021
on January 1, 2021January 1, 2021

Happy New Year!

Hey everyone, Pat yourself on the back because we made …

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