Eduardo E Sierra When you are writing survey questions, it’s vital to keep your wording neutral.
If you’re cultivating survey bias or pushing respondents to answer in a certain way, you’ll be left with worthless data. If you want to gain honest feedback, you need to stand clear from leading questions.
Here’s an example of a leading question:
“XYZ Inc. is a customer-centric company. How great was your shopping experience with us?”
Let’s look closely at this question: first, stating that XYZ is customer-centric can cause biased opinions among respondents. Second, XYZ is assuming that the customer had a positive shopping experience.
Instead, the question should look like this:
“How would you rate your shopping experience?”
Did you notice the difference between these two questions? The second one is straightforward and neutral.
Adding leading questions to your survey can cause more harm than good. Also, please keep in mind that authentic questions lead to genuine data.
Have you answered a leading question before?
As always, feel free to reach out with your comments and/or questions.
