Survey Design Tidbit #15: Make It Interactive

Hello,

It’s not a bad idea to use images/videos on your survey. Especially when you want to test the following:

Packaging
Logos
Ads
App/Website Designs
Prototypes

And so many other elements.

Since these interactive questions are engaging, they can boost your survey’s response rate. So don’t forget to optimize your images/videos!

Have you used visuals on your surveys?

Eduardo E Sierra

I am a freelance marketing consultant. I design practical surveys and carry out data analysis for clients ranging from small businesses and startups to multinational corporations.