Eduardo E Sierra Hello everyone!
Let’s talk about how surveys can be highly beneficial to different areas of your business.
Here are three examples:
Customer Service
Designing an appropriate customer service survey enables you to measure the performance of your representatives.
Go deeper than the customer’s overall satisfaction; ask questions about response times, knowledge levels, willingness to solve a specific issue, etc.
Don’t wait too long to ask, though. Set up an exit survey, collect that fresh feedback once the customer’s interaction has finished.
These insights will help you pinpoint any strengths and weakness that your customer service department may have.
Employee Engagement
Motivated and engaged employees are likely to be more productive.
Surveys are a great way to determine employee satisfaction. For example, asking questions about compensation, benefits and work environment can give you details on productivity.
While questions on growth, decision-making and relationships (with co-workers and upper management) can give you insights on employee engagement.
You can do them periodically; also, keep the survey responses anonymous for honest feedback.
Advertising Campaign Impact
There is plenty of money that goes into an advertising campaign. It’s a good thing that a single survey can help you determine what works best for your target audience.
Run a series of A/B tests and use a survey to measure everything from the campaign’s design, message perception to how your target audience identifies your brand and/or product.
Surveys can also improve the call-to-action in banner ads. Test out the layout design and its message to optimize clicks.
Testing your value proposition through surveys improves the impact of your campaign. Own the data and make the necessary changes that will save you time and money.
Here’s a quick question: do you use surveys to gather business insights?
