Eduardo E Sierra Continuing with last week’s post, I’ll cover a few other areas where surveys can be immensely helpful to your business endeavors.
Product/Market Fit
Startups look to solve a specific need and/or existing problem.
This is where product/market fit comes into play; it is when your product/service is fundamental to the targeted segment that it makes it scalable.
A survey can help you evaluate how essential your product/service really is. Ask users about its benefits, alternatives and indispensability.
Consumer Behavior
Given a frequent change in trends, understanding consumer behavior is crucial. Surveys serve as allies to collect useful information on customer preferences and habits.
Asking the right questions can guide you to the right distribution channels, understand the decision-making process and their online practices.
If you have a clear grasp on consumer behavior, you’ll be able to provide the right products/services to your customers.
Website Feedback
Are you wondering how your website’s UI is perceived? You can structure a survey to ask questions on page layouts and assets, colors, typography and browser/device compatibility.
If your concern is the website’s UX, you can cover matters related to navigation and accessibility. Surveys can help you test out conversion funnels, measure speed and performance; also, to collect usability insights on a specific function or on the entire website.
Use the data to your favor and implement the necessary changes to optimize the experience.
There you have it, six different areas where surveys can come in handy. All you need is to keep things unbiased to gather accurate and actionable data.
Again, do you use surveys to gather business insights?
