Eduardo E Sierra You can never underestimate the importance of marketing in your business.
That’s why, I want to share some of the marketing tools that I use on a daily basis. These platforms are beneficial and can help to simplify tasks.
1. Hootsuite
In a nutshell, it is a social media management platform.
Hootsuite allows you to connect all of your social media accounts in one place. You can streamline the content calendar publishing process, create customized streams to engage new audiences, use analytics to gather useful insights, etc.
2. Canva
In a nutshell, it is an online design tool.
Canva simplifies graphic design for everyone. You can drag and drop a good number of resources (layouts, images, vectors, fonts, etc.) to create various designs within minutes.
Just a note: I do recommend learning the basics of a graphic design software of your choice, it will always come in handy.
3. Google Analytics
In a nutshell, it is an analytics platform.
Google Analytics gives you access to both mobile app and website performance data. You can determine your audience, understand how users interact with your app/website by setting up events, test specific funnels and goals to have a better conversion rate, etc.
4. Bitly
In a nutshell, it is a link management platform.
Bitly gives you the power to optimize your links. With one click, you can shorten your URLs; also, the platform provides essential data (amount of clicks, location, channels, etc.) to measure your specific marketing campaigns.
5. Übersuggest
In a nutshell, it is a keyword suggestion tool.
If you are at a loss for keywords, Übersuggest can be of service. No matter the language, it provides you with plenty of keyword options; also, it gives you useful Google Trends data.
Do you use any of these marketing tools? Are there any others that you would like to recommend? Feel free to share them!
