A Survey Faux Pas: Loaded Question

As I mentioned on last week’s post, precise questions are integral to the survey design process. Let’s take a look at the loaded question.  This is the type of survey question that already comes with an assumption. Here’s an example: What is your favorite football…

A Survey Faux Pas: Double-Barreled Question

An integral part of the survey design process is to write precise questions. A double-barreled question is the opposite, this happens when different topics are grouped on a single survey question. For example, let’s go over the following survey question: How reliable is your current…

These Surveys Can Give You Handy Business Insights (Part 2)

Continuing with last week’s post, I’ll cover a few other areas where surveys can be immensely helpful to your business endeavors. Product/Market Fit Startups look to solve a specific need and/or existing problem. This is where product/market fit comes into play; it is when your…

These Surveys Can Give You Handy Business Insights

Hello everyone! Let’s talk about how surveys can be highly beneficial to different areas of your business. Here are three examples: Customer Service Designing an appropriate customer service survey enables you to measure the performance of your representatives. Go deeper than the customer’s overall satisfaction;…

Improve Your Survey Response Rates

Why settle for biased survey results? Use these tips to improve your response rates instead. Ask the Right People It helps to identify your target audience.  Why? You’ll be able to write better survey questions. You’ll be able to optimize your survey. You’ll be able…