Eduardo E Sierra Did you know that respondents can experience survey fatigue even before participating in an actual survey?
This happens when they are constantly asked for feedback.
Here’s an example: every grocery store trip equals to a customer experience survey invite in your inbox.
Sending out requests this often can cause customers to feel annoyed and refrain themselves from sharing their experiences.
So instead of putting valuable information at risk, consider if there’s a need to ship out a survey. If it’s the best approach then space them out. Going back to the example above, the grocery store could email a survey invite after a specific amount of shopping trips.
Have you experienced this form of survey fatigue?
