A Quick Glance at Attributed Surveys

What is an attributed survey? Unlike anonymous surveys, there’s a connection to respondents.  Since certain contact and demographic data is provided, it makes it easier connect participants to their survey responses. Let’s take a look at the pros and cons of attributed surveys: Pros You…

A Quick Glance at Anonymous Surveys

What is an anonymous survey? This type of surveys has no connection to its participants.  Neither e-mail addresses nor personal information is collected; therefore, survey responses can’t be traced back to the respondents. Let’s take a look at the pros and cons of anonymous surveys:…

These Are 5 Effective Survey Distribution Channels

You’ve taken care of both the survey design and calculating the sample size.  Plus, you’ve already defined your target audience. So, what’s next?  Distributing your survey. Let’s take a look at 5 different survey distribution channels.  The key thing is to determine which one works…

Your Survey’s Magic Number: Calculating the Right Sample Size

Over the past weeks, I’ve covered a good number of survey question mistakes to avoid.  I hope that these articles help you during the survey design process. Once that is taken care of, consider calculating your sample size.  I want to walk you through the…

A Survey Faux Pas: Where’s the “I Prefer Not to Answer” Option?

Not all survey respondents feel comfortable when answering certain demographic questions. Here’s a quick tip: add the “I prefer not to answer” option to sensitive questions. Questions related to income, race and religion can be stressful to participants.  Instead of forcing them to respond incorrectly,…

These Surveys Can Give You Handy Business Insights (Part 2)

Continuing with last week’s post, I’ll cover a few other areas where surveys can be immensely helpful to your business endeavors. Product/Market Fit Startups look to solve a specific need and/or existing problem. This is where product/market fit comes into play; it is when your…

These Surveys Can Give You Handy Business Insights

Hello everyone! Let’s talk about how surveys can be highly beneficial to different areas of your business. Here are three examples: Customer Service Designing an appropriate customer service survey enables you to measure the performance of your representatives. Go deeper than the customer’s overall satisfaction;…

Optimize Your Survey Using a Likert Scale

When it comes to survey design, the Likert Scale is one of the most useful questions out there. So, what is a Likert Scale? This survey tool uses a scale that allows you to gauge the respondent’s attitude or perception about something. Here’s a quick…

Some Tips to Improve Survey Structure

This week, I decided to take on a different approach and just like my surveys, I want to keep it concise. Today’s topic: useful tips on survey structure. Just like the title of the Radiohead song, keep everything in its right place.  This concept can…

Knowing Your Net Promoter Score Leads to Business Growth

Are you looking to measure customer loyalty?  A solid metric is the Net Promoter Score. This straightforward question reveals your customers’ likelihood of recommending your company or brand to others. How do we calculate the Net Promoter Score? Ahh, here’s that wonderful question: How likely…