In a Nutshell, 5 Must-Have Marketing Tools

You can never underestimate the importance of marketing in your business. That’s why, I want to share some of the marketing tools that I use on a daily basis.  These platforms are beneficial and can help to simplify tasks. 1. Hootsuite In a nutshell, it…

Optimize Your Survey Using a Likert Scale

When it comes to survey design, the Likert Scale is one of the most useful questions out there. So, what is a Likert Scale? This survey tool uses a scale that allows you to gauge the respondent’s attitude or perception about something. Here’s a quick…

Some Tips to Improve Survey Structure

This week, I decided to take on a different approach and just like my surveys, I want to keep it concise. Today’s topic: useful tips on survey structure. Just like the title of the Radiohead song, keep everything in its right place.  This concept can…

Knowing Your Net Promoter Score Leads to Business Growth

Are you looking to measure customer loyalty?  A solid metric is the Net Promoter Score. This straightforward question reveals your customers’ likelihood of recommending your company or brand to others. How do we calculate the Net Promoter Score? Ahh, here’s that wonderful question: How likely…