Do You Pay Attention to Customer Perception?

Hello, how are you doing today?

Are you currently selling a product or a service? If so, talking to your customers is immensely valuable.

A product satisfaction survey is an opportunity to learn how you customers perceive your product/service. Their insights will help you identify any headaches that they might face, as well as shaping rewarding features to provide exceptional experiences.

In case you are planning to run a product satisfaction survey, these are a few questions that can get you on the right path:

  • How long have you been using (the product)?
  • How often do you use (the product)?
  • How did you learn about (the product)?
  • Did you do research prior to purchasing (the product)?
  • What was the main reason for purchasing (the product)?
  • Does (the product) help you achieve your goals?
  • Did (the product) meet your expectations?
  • Using one word, how would you describe (the product)?
  • What did you like most about (the product)?
  • What did you like least about (the product)?
  • How would you improve (the product)?
  • Please rate your level of satisfaction with (the product)?
  • How likely are you to recommend (the product) to others?
  • How likely are you to purchase (the brand) products in the future?

If you’d like advice on survey design, please feel free to reach out. I’d be more than happy to help out.

Enjoy your weekend and be safe!


Eduardo E Sierra

I am a freelance marketing consultant. I design practical surveys and carry out data analysis for clients ranging from small businesses and startups to multinational corporations.