A Survey Faux Pas: Where’s the “I Prefer Not to Answer” Option?

Not all survey respondents feel comfortable when answering certain demographic questions. Here’s a quick tip: add the “I prefer not to answer” option to sensitive questions. Questions related to income, race and religion can be stressful to participants.  Instead of forcing them to respond incorrectly,…

A Survey Faux Pas: An Excess of Open-Ended Questions

I’ve always associated open-ended questions with a double-edged sword. On the one hand, it can give you unique and useful insights.  Survey respondents get a chance to express their opinions and expand on their thought process. On the other hand, it can cause participants to…

A Survey Faux Pas: Multiple Choice Blunder

I can’t emphasize enough about the importance of survey design.  An optimized survey question is capable of delivering precise data and valuable insights for business growth. In previous entries, I’ve addressed common survey question mistakes.  These slips can severely weaken the purpose of your survey….

A Survey Faux Pas: Absolute Question

In the last couple of weeks, I’ve gone over examples of frequent survey question mistakes. Having covered both the loaded and double-barreled questions, let’s take a look at what is known as the absolute question. Here’s an example: Do you ever drink coffee in the…

A Survey Faux Pas: Loaded Question

As I mentioned on last week’s post, precise questions are integral to the survey design process. Let’s take a look at the loaded question.  This is the type of survey question that already comes with an assumption. Here’s an example: What is your favorite football…

A Survey Faux Pas: Double-Barreled Question

An integral part of the survey design process is to write precise questions. A double-barreled question is the opposite, this happens when different topics are grouped on a single survey question. For example, let’s go over the following survey question: How reliable is your current…

These Surveys Can Give You Handy Business Insights (Part 2)

Continuing with last week’s post, I’ll cover a few other areas where surveys can be immensely helpful to your business endeavors. Product/Market Fit Startups look to solve a specific need and/or existing problem. This is where product/market fit comes into play; it is when your…

Optimize Your Survey Using a Likert Scale

When it comes to survey design, the Likert Scale is one of the most useful questions out there. So, what is a Likert Scale? This survey tool uses a scale that allows you to gauge the respondent’s attitude or perception about something. Here’s a quick…