Don’t Lead Them On

The best thing that you can do with your survey questions is to keep them neutral.

Why would anyone want to persuade participants into responding in a certain way? The purpose of running a survey is to listen and learn more about your customers.

Here’s a quick tip: if you want to make sure that your questions are unbiased, ask someone with survey design experience and who isn’t invested in your survey to review it.

Eduardo E Sierra

I am a freelance marketing consultant. I design practical surveys and carry out data analysis for clients ranging from small businesses and startups to multinational corporations.