Pleasant User Interviews

Do you want to know what’s underrated? Making your users feel comfortable during 1:1 interviews.

As an interviewee, I’ve participated in rigid and structured interviews where things feel awkward. As an interviewer, I aim for a pleasant and rewarding conversation with users.

You can take several steps to make your interviewees feel at home:

  • Call them before the interview to explain its purpose.
  • Greet them by their first name at all times.
  • Before you get started, break the ice with small talk.
  • Smile and make eye contact.
  • While they are speaking, avoid any interruptions.
  • Be attentive and authentic to their responses.

Very important, come prepared. Write an interview script with the necessary questions and allow some space for the impromptu ones.

Eduardo E Sierra

I am a freelance marketing consultant. I design practical surveys and carry out data analysis for clients ranging from small businesses and startups to multinational corporations.