Have you heard the term buyer persona before? A simplified definition would be: your ideal customer.
Let me go into more details, though.
A buyer persona represents the perfect customer for your product and/or service. It may be modeled after a fictional character, but it’s based on real market research data, collected from existing customers.
It incorporates their motivational preferences, behavior patterns and demographic data to understand how and why they make their decisions.
If you can define your buyer persona, you’ll be able to optimize your marketing campaigns and target the right segments. Not only that, but it’ll be easier to execute effective marketing strategies to boost customer experience.
Have you defined your company’s buyer persona yet?
Author: Eduardo E Sierra
I am a freelance marketing consultant who is enthusiastic about user trends, market research, survey design and Social Media marketing.