Getting to Know Your Buyer Persona

Have you heard the term buyer persona before?  A simplified definition would be: your ideal customer. Let me go into more details, though. A buyer persona represents the perfect customer for your product and/or service.  It may be modeled after a fictional character, but it’s…

Using UX Research to Your Advantage (Part 2)

Since I covered information on UX research last week, I want to talk briefly about its benefits and techniques that can come in handy. Benefits of a UX Research 1) Ability to design products and services to satisfy customer needs.  A good UX research prevents…

Using UX Research to Your Advantage

User experience plays a pivotal role in the success of a product or service. Consumers are coming across constant changes in technology and marketing trends; therefore, companies need to pay close attention to user experience. The UX design must be centered around customer loyalty.  For…

Your Survey’s Magic Number: Calculating the Right Sample Size

Over the past weeks, I’ve covered a good number of survey question mistakes to avoid.  I hope that these articles help you during the survey design process. Once that is taken care of, consider calculating your sample size.  I want to walk you through the…

These Surveys Can Give You Handy Business Insights (Part 2)

Continuing with last week’s post, I’ll cover a few other areas where surveys can be immensely helpful to your business endeavors. Product/Market Fit Startups look to solve a specific need and/or existing problem. This is where product/market fit comes into play; it is when your…

These Surveys Can Give You Handy Business Insights

Hello everyone! Let’s talk about how surveys can be highly beneficial to different areas of your business. Here are three examples: Customer Service Designing an appropriate customer service survey enables you to measure the performance of your representatives. Go deeper than the customer’s overall satisfaction;…