Eduardo E Sierra This week, I decided to take on a different approach and just like my surveys, I want to keep it concise.
Today’s topic: useful tips on survey structure.
Just like the title of the Radiohead song, keep everything in its right place. This concept can significantly reduce survey abandonment; while providing useful, unbiased feedback.
Try this:
– Start off your survey with inviting, straightforward questions. Your respondents will feel at ease and likely to move forward.
– Stay on topic and avoid confusing questions. Also, watch out for any repetitive or biased questions that can hinder data quality.
– Place the demographic questions at the end of the survey. Respondents might not feel comfortable answering these questions from the get-go.
– Diversify the type of questions to prevent survey fatigue. For example, instead of having dichotomous questions, include multiple-choice, Likert scales and open-ended questions.
When it comes to survey structure, there’s still a lot of ground to cover and I’ll go into more details in the upcoming weeks.
Do you have any survey structure tips that you’d like to share?
