Eduardo E Sierra When it comes to survey design, the Likert Scale is one of the most useful questions out there.
So, what is a Likert Scale?
This survey tool uses a scale that allows you to gauge the respondent’s attitude or perception about something.
Here’s a quick example: if you were to assess the performance of your customer service representatives, the Likert Scale would come in handy.
As you can see above, several statements are grouped together and being assessed by a range of responses.
In this case, it is kept odd and using a 1-5 range. The reasons are to keep the scale balanced, provide the respondent with a midpoint and to ensure survey data quality.
Also, the options on the scale range are bipolar, which means that they extend from one extreme to the other.
A great thing about the Likert Scale question is that the survey data sets are easy to interpret and you can draw insights rather quickly.
