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Eduardo Sierra

Freelance Marketing Consultant

ui design

Daily UI Challenge: 1-5

qualitative research

1:1 Interviews or Focus Groups

embracing survey feedback

Damage Control

on July 20, 2016October 22, 2020

Optimize Your Survey Using a Likert Scale

Survey design and optimization

When it comes to survey design, the Likert Scale is …

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Tips on how to structure a survey to improve your survey response rate.
on July 13, 2016October 22, 2020

Some Tips to Improve Survey Structure

This week, I decided to take on a different approach …

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net promoter score
on July 5, 2016October 22, 2020

Knowing Your Net Promoter Score Leads to Business Growth

Are you looking to measure customer loyalty?  A solid metric …

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