These Are 5 Effective Survey Distribution Channels

You’ve taken care of both the survey design and calculating the sample size.  Plus, you’ve already defined your target audience. So, what’s next?  Distributing your survey. Let’s take a look at 5 different survey distribution channels.  The key thing is to determine which one works…

A Survey Faux Pas: Where’s the “I Prefer Not to Answer” Option?

Not all survey respondents feel comfortable when answering certain demographic questions. Here’s a quick tip: add the “I prefer not to answer” option to sensitive questions. Questions related to income, race and religion can be stressful to participants.  Instead of forcing them to respond incorrectly,…

A Survey Faux Pas: An Excess of Open-Ended Questions

I’ve always associated open-ended questions with a double-edged sword. On the one hand, it can give you unique and useful insights.  Survey respondents get a chance to express their opinions and expand on their thought process. On the other hand, it can cause participants to…

A Survey Faux Pas: Multiple Choice Blunder

I can’t emphasize enough about the importance of survey design.  An optimized survey question is capable of delivering precise data and valuable insights for business growth. In previous entries, I’ve addressed common survey question mistakes.  These slips can severely weaken the purpose of your survey….

A Survey Faux Pas: Absolute Question

In the last couple of weeks, I’ve gone over examples of frequent survey question mistakes. Having covered both the loaded and double-barreled questions, let’s take a look at what is known as the absolute question. Here’s an example: Do you ever drink coffee in the…

A Survey Faux Pas: Loaded Question

As I mentioned on last week’s post, precise questions are integral to the survey design process. Let’s take a look at the loaded question.  This is the type of survey question that already comes with an assumption. Here’s an example: What is your favorite football…

A Survey Faux Pas: Double-Barreled Question

An integral part of the survey design process is to write precise questions. A double-barreled question is the opposite, this happens when different topics are grouped on a single survey question. For example, let’s go over the following survey question: How reliable is your current…