A Quick Glance at Attributed Surveys

Pros and cons of attributed surveys in market research

What is an attributed survey?

Unlike anonymous surveys, there’s a connection to respondents.  Since certain contact and demographic data is provided, it makes it easier connect participants to their survey responses.

Let’s take a look at the pros and cons of attributed surveys:


  • You can build a survey participant database; therefore, it simplifies the respondent recruitment process.
  • With accurate demographic data, you have access to the right target audience.  Plus, it allows you to reduce the amount of personal questions significantly.
  • Attributed surveys prevents respondents from participating on multiple occasions.  For example, you can limit it to one participation per e-mail address.


  • An outdated respondent database can expose your survey to the wrong target audience.
  • When it comes to personal questions, survey respondents can feel skeptical about the information that they share.
  • Complicated survey access protocols can cause delays and even dissuade respondents from participating.

Using Attributed Surveys

Exit surveys are a good example of attributed surveys.  An e-commerce site can ask a customer about their recent online shopping experience.

Another example is conducting UI/UX surveys to test website/software features and prototypes with current users.

Which type of survey works best for you: attributed or anonymous surveys?