What is an attributed survey?
Unlike anonymous surveys, there’s a connection to respondents. Since certain contact and demographic data is provided, it makes it easier connect participants to their survey responses.
Let’s take a look at the pros and cons of attributed surveys:
- You can build a survey participant database; therefore, it simplifies the respondent recruitment process.
- With accurate demographic data, you have access to the right target audience. Plus, it allows you to reduce the amount of personal questions significantly.
- Attributed surveys prevents respondents from participating on multiple occasions. For example, you can limit it to one participation per e-mail address.
- An outdated respondent database can expose your survey to the wrong target audience.
- When it comes to personal questions, survey respondents can feel skeptical about the information that they share.
- Complicated survey access protocols can cause delays and even dissuade respondents from participating.
Using Attributed Surveys
Exit surveys are a good example of attributed surveys. An e-commerce site can ask a customer about their recent online shopping experience.
Another example is conducting UI/UX surveys to test website/software features and prototypes with current users.
Which type of survey works best for you: attributed or anonymous surveys?
Author: Eduardo E Sierra
I am a freelance marketing consultant who is enthusiastic about user trends, market research, survey design and Social Media marketing.