Not all survey respondents feel comfortable when answering certain demographic questions.
Here’s a quick tip: add the “I prefer not to answer” option to sensitive questions.
Questions related to income, race and religion can be stressful to participants. Instead of forcing them to respond incorrectly, give them the option to avoid the question without compromising your survey data.
Remember, survey question design is crucial to getting valid insights.
Author: Eduardo E Sierra
I am a freelance marketing consultant who is enthusiastic about user trends, market research, survey design and Social Media marketing.