Survey Design Tidbit #9: Ranking Questions

Hey everyone!

Let’s discuss another type of question that you can use on your surveys: the ranking question.

Imagine that you have an online store and you want respondents to rank specific features in order of importance. This is the perfect opportunity to ask a ranking question.

Now you have a way to see what your customers value most and what they don’t!

Don’t forget to reach out with your comments and/or questions.

Please stay safe!

Eduardo E Sierra

I am a freelance marketing consultant. I design practical surveys and carry out data analysis for clients ranging from small businesses and startups to multinational corporations.